Judge, 1928-02-11 · page 29 of 36
Judge — February 11, 1928 — page 29: what you’re looking at
What you’re looking at
This page satirizes early 20th-century business culture and contains period advertisements. **"The Efficiency Expert Dictates a Valentine"** mocks the obsession with "efficiency experts"—consultants who applied scientific management to every aspect of life. The joke: a romantic valentine gets destroyed by excessive data and footnotes citing agricultural reports, wine-color charts, and heart-rate measurements. Romance becomes absurdly quantified and joyless. **"Embarrassing Moments"** shows a woman entering the wrong hotel room; the advertisement suggests lighting a Murad cigarette to seem nonchalant and recover dignity—implying smoking conveys sophistication. **The cartoon below** depicts an elderly woman calling a motorist "ussy" (hussy) for smoking calmly after hitting a poor man with her car. It satirizes how wealthy or privileged people dismiss serious wrongs with casual indifference. The page also advertises "Contract Bridge," a newly popular card game, and other period products. Overall, Judge critiques modern efficiency obsession, class indifference, and consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— | The Efficiency Expert Dictates | a Valentine | Your eyes are like the sky in M Your lips are red as wine.** My heart beats faster*** when you say some day mine. *See U. S. Dept. of Agricul- ture report No. 17, ’ | ditions in Ma Skies in May chalant... light MURAD Cigarette. clear and flawless.” From , 78 per cent of ‘ y were clear and 22 per cent were slightly cloud- flecked. **Red wine is a favorite bev- erage. Am attaching color pho- tographs of five different shades of red wine, numbered 1 to 5. Your lips are red as number 2 without rouge, and number 8 when rouged. ***Herewith find heart palpi- » record: Country Club, midnight June 8—125 beats per minute. In Yellow . Sep: tember 2 A, M131 per minute. In front hall of your home last night: 151 beats per minute. EMBARRASSING MOMENTS **e* you'll be When you dash into the wrong hotel room by mistake... be non- © 1928, P. Lorillard Co., Eat. 1760 ****Your promises to date are as follows: (a) next Monday. (b) 4th of July. (c) St. Pat- rick’s Day. (d) St. Swithin’s Day. (ec) When Niagara Falls. (f) When H— freezes over. —Hven Woon In a competition for long hair the winner's tresses reached to the hem of her skirt. That's nothing, Lady Godiva's reached to her knees. Passinc Siow You Don’t Play the Best Bridge If You Don’t Play CONTRACT BRIDGE It's sweeping the country. This simply written, convenient bock with separate linenoid scoring card is written by experts and will quickly teach you the game. Specimen hands printed in color. CONTRACT BRIDGE by Mrs. T. CHARLES FARRELLY and MILTON L. COLEMAN Get the book at any bookstore or from the publishers. $2.50. Old Lady—Yc callus ‘ussy, sittin’ there calmly smokin’ after Fs BONI & LIVERIGHT ye’ve run a poor man down!—Tatler, 61 W. 48m St., New York comicbooks.com