Judge, 1928-02-11 · page 2 of 36
Judge — February 11, 1928 — page 2: what you’re looking at
What you’re looking at
# Marlboro Cigarette Advertisement This is primarily a **cigarette advertisement**, not political satire. The page features a caricatured figure in Napoleonic military dress smoking a Marlboro, with the quote: "Always before a famous battle I calm my nerves with a MARLBORO." The ad attributes the quote to Napoleon, humorously suggesting the French military leader used Marlboros to steel himself before combat. This is obviously anachronistic—Marlboros didn't exist in Napoleon's era (early 1800s). The advertisement exploits Napoleon's legendary confidence and authority to market cigarettes as a calming, confidence-boosting product. The tagline "Mild as May" emphasizes the cigarettes' smoothness. Priced at "20 for 20 cents," this appears to be vintage advertising, likely from the early-to-mid 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WUAT FAMOUS PEOPLE WOULD HAVE SAID sour uacsore | Always before a famous battle | calm my nerves with a MARLBORO Whether or not your battles are as famous as Napoleon's —you'll be strong for Marlboros from that firse satisfying intake of mild, blue Marlboro smoke. Philip Morris—none other— N did it! With rich, warmly-flavored Turkish he blended Virginia's best N leaf—and discovered Marlboro. His bold, scarlet signature across the front of the distinctive black-and-white package marks the man who carries one as a wise, contented smoker. Marlboro is a cigarette that really achieves mildness—yet with enough sparkle to remain inter- esting every hour of the smoking day. Buy a package today. 20 for 20 cents RAI iy . y Always Fresh Wrapped in Heavy Foi! MARLBORO CIGARETTE §S Marlboro Bridge Score sent free upon request. Philip Morris & Co. Ltd., Inc. 44 West 18th Street, Dept. D, New York comicbooks.com