Judge, 1928-02-04 · page 36 of 36
Judge — February 4, 1928 — page 36: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** for Texaco Golden Motor Oil, not political satire. The cartoon depicts a person who refuses to run their car in 1928 (shown in the speech balloon on the vehicle), yet remains careless about oil maintenance—conscientious about exterior care ("hose," "whisk-broom") but indifferent about choosing quality oil. The ad's messaging targets car owners who are finicky about appearance but neglect proper maintenance. The rhetorical question "But perhaps it serves you right, yes?" shames readers into switching to Texaco as a reliable, consistent oil "cold nights, hot days." The two product samples on the right emphasize Texaco's availability in all grades. This reflects 1920s automobile culture and early motor oil marketing strategies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
But perhaps it serves you right, yes? Been conscientious with the hose outside— and fussy with the whisk-broom on . \ 2» the velour— but taking any oil that happens? Start your new one right— and stick to it. There is one oil that oils always, cold nights, bot days, reg TEXACO MOTOR OIL The Texas Company, 17 Battery Place, New York City Texaco Petroleum Products FULL BODY aaa Saer IN ALL GRADES comicbooks.com