Judge, 1928-01-28 · page 29 of 36
Judge — January 28, 1928 — page 29: what you’re looking at
What you’re looking at
This is primarily a **Listerine advertisement**, not political satire. The page uses a public health angle to promote the antiseptic mouthwash. The illustration shows a crowded urban scene—likely a streetcar or public transport—depicting "overheated homes, stuffy offices, crowded cars" and "exposure to bad weather" that supposedly cause sore throats and colds. The packed conditions visualize the health risks of modern city life in the early 20th century. The satire is mild and self-directed: the ad's pun "Watch your step throat" plays on the common warning "watch your step," suggesting throat health requires as much caution as avoiding accidents. The ad claims Listerine can prevent or quickly remedy colds and sore throats by killing bacteria. It also warns that over 50 diseases begin in the throat, urging readers to gargle daily. This reflects genuine early-20th-century medical concerns about infectious disease transmission, though the antiseptic's actual preventive power was likely overstated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Watch your -step throat” Due to overheated homes, stuffy offices, crowded cars, sudden changes of tempera- ture, and exposure to bad weather, you are in constant risk of colds, sore throat or worse. You can reduce this risk considerably if you care to. Every night when you get home, gargle with Listerine used full strength. Manyacoldandsorethroat threatening to become seri- ous has been quickly checked by this pleasant antiseptic. Listerine immediately at- tacks the germ-producing bacteria in the mouth, nose, and throat. The wise thing to do, of course, during bad weather, is to use Listerine system- atically night and morning. Rinse your mouth with it. Inhale it through the nose. Gargle with it full strength. It may be, and very prob- ably will be, the means of sparing you a long and try- ing siege of illness. Lam- bert) Pharmacal Co. St. Louis, Mo., U.S. A. Gargle when you get home In the THROAT and nose more than 50 diseases have their begi or development. At the first sign of an irritated fargle frequently with Lise shown, consult @ physician, Watch your throat! ITS NAME ALONE. The name Listerine Tooth Paste is a guar- antee that it is the best paste that scientific knowledge could achieve. Largo tube — 25 LIS TERINE -the safe antiseptic comicbooks.com