Judge, 1928-01-14 · page 2 of 36
Judge — January 14, 1928 — page 2: what you’re looking at
What you’re looking at
# Analysis This page advertises "Here's How!" — Judge Jr.'s new book of drink recipes and toasts — by collecting endorsements from famous public figures of the era. The caricatured heads (Eddie Cantor, Gene Tunney, Mayor Bill Thompson, John Roach Straton, Mayor James J. Walker, President Coolidge, Charles Lindbergh, and others) provide humorous quotes supporting the book. The satire targets Prohibition-era hypocrisy: prominent figures, including the President and religious leaders, publicly endorse a recipe book during Prohibition when alcohol was banned. The humor lies in this contradiction — these "respectable" figures openly promoting drinking despite legal prohibition. The special offer mentions housewives could profit by selling copies door-to-door, further satirizing how Prohibition was widely flouted by all social classes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EDDIE CANTOR “Dowt give up the ship!” TUNNEY—‘I good book.” love a MAYOR BILL THOMPSON- “Britons never never never shall be slaves!” JOHN ROACH STRATON— “It won't be long now.” Judge, Jr. 627 West 43rd St. New York City. Dear Junior: testimonials Your over- whelm me. It must be wonderful to know all those prominent people. Enclosed find dollars for Just read what all these well- known people have to say about Jr's, famous new edition of drink Judg. recipes and clever toasts, and if great names mean mything at all in) your young life, sit right down and fill out the coupon at the lower left-hand corner of this page and mail it to Judge, Jr., G27 West 43rd St., New York City, and don’t forget to enclose a dollar for cach copy you want. | SPECIAL OFFER Housewives may pick up lots of pin money by selling “Here's Hlow™ from bh to house. Mr jinsberg of Fort Worth, ‘Texas, made fifty cents in one day! Don't write for particulars! ED WYNN “I'd rather be ght than be President.” MAYOR JAMES J. WALKER “An apple a day keeps the doctor PRESIDENT COOLIDGE— CHAS, A. LINDBERGH— “Aviation has come to stay!” AL SMITH—‘Government for the people and by the people.” GLORIA SWANSON— “I will keep faith with my public.” MUSSOLINI— “Grrrl HENRY FORD—‘Wait for the new Ford.” BABE RUTH—“I pre- fer Luckies.” RUTH ELDER—“I'm for the freedom of the press.” GE i3E BERNARD SHAW— tlemen!” A book, gen H. OL. “Ah! MENCKEN A book!” CHARLIE thing!” CHAPLIN cinema’s the JOHN BARRYMORE —“Tch, tch, tch.” comicbooks.com