Judge, 1927-12-31 · page 2 of 37
Judge — December 31, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **self-promotional advertising** rather than political satire. It's a New Year's greeting from Judge magazine's editor (signed "Judge Jr.") advertising the 1928 edition of "Here's How!"—a book of cocktail recipes and toasts. The cartoon shows a man in formal attire raising a drink, which is the visual hook for promoting the book. The pitch promises that following the book's 55 drink recipes will ensure "health, wealth and happiness"—clearly tongue-in-cheek, since the book is about alcohol consumption during Prohibition. The included response card from a reader named "Judge, Jr." reinforces this is a direct-mail marketing piece, inviting customers to order copies at one dollar each. This is primarily **commercial content** masquerading as editorial material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HIPPY NEW YEAR! REETINGS to you, my unseen audience! May the New Year bring you health, wealth and happiness! And speaking of health, wealth and happiness, do you know, my unseen audience, that there is a way that you may make sure of these three blessings for the forthcoming year? It is so simple I hesitate to tell you. There is a little book just pub- lished. If you use it faithfully you will be healthy, wealthy and happy no end! The little book is called “Here's How!” The new 1928 edition contains fifty-five wonderful drink recipes and toasts, and costs but a dollar. The author, but you’ve prob- ably guessed it by this time, is JUDGE, Jr. 627 West 43rd St. New York City. *,, Greetings, Junior: I certainly do want Health, Wealth and Happiness for the year Nineteen twenty-eight, and if it isn’t too much trouble, I wish you would send me a copy of the little book you mention. Sincerely, “Here’s How comicbooks.com