Judge, 1927-12-31 · page 11 of 37
Judge — December 31, 1927 — page 11: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page contains a humorous letter contest entry about why the writer sends clothes to commercial laundries rather than washing them at home. **The Main Satire:** The letter satirizes the proliferation of competing laundry detergent brands flooding the market. The writer complains his wife constantly sent him to stores requesting specific products—Lux, Fab, Bubs, Dip, Trix—and then newer brands appeared (Flako, Chaseo, Rinso, Chipso). Rather than keep track of these competing products, he simply outsourced laundry entirely to avoid the domestic hassle. **Secondary Humor:** The cartoons mock both poor laundry service (the illustration of chaos at a laundry) and the absurdity of modern life—one cartoon shows a drunk man's difficulty with a telephone booth, another depicts a confused person at a laundry. **Historical Context:** This reflects early-to-mid 20th century consumer culture anxiety about brand proliferation and changing domestic labor patterns. The letter winner receives a "prize," suggesting this was Judge's reader engagement feature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Why I Send My Clothes to the Laundry Dear Laundryman: offered a You remember you prize for the best letter on the above question, Iron this one out. laun- use laundries are dirt cheap. n, I do it to keep my right mind. The wife used to send me to the and tell me to get a package of Lux, and I send my clothes to the dry bec store if they were out of that to get Fab or Bubs or Dif or Trix or Dip. I was getting Dip, all right. And then when the “O” amily appeared over the tising Rinso, called before vowel. finish they shirts. adver- horizon—Flako, Chaseo, Chipso and the like, I a laundry up right away they started on another I now employ a rough laundry, and I must. say make Short work of my And they help to keep the other industries moving—for example, the button 1 turers. Then, too, the is a great democratizing agency —it helps to keep one in touch with what the rest of the world is wearing. It is indeed a pleas- anufac- aundry “Sh—funny. narrow th’ JIU Wirr—Look at that! The this. morning. Ve DGK Yi Vi You'll have complaint. When a feller getsh a li'l’ shidewalk sheems.” intorshicated how to stop at the bootlegger left only two bottles office and make a ure to open up one’s weekly: sur- prise » Just the other week in addition to three wrong shirts, I got the loveliest brid set and bungalow apron. imagi nable. And then the laundry works like magic. ‘Today my lavender pyjamas came back white—that is, the pants did—I got an old rose peignoir for the shirt. Hoping that I win the prize so that IT can buy some linen that fits me, Yours for sudcess, —Gronrce A, Paravicint Nothing New A fellow writes in and says the new subway isn’t so new after all. He says he originally thought of it fifteen credit for came to years ago, and wants He says the while idea him watehing gentlemen trying to get in a telephone booth at the same time. three angry comicbooks.com