Judge, 1927-12-17 · page 36 of 36
Judge — December 17, 1927 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. It's a 1927 Camel cigarettes ad from R.J. Reynolds Tobacco Company. The image shows a crowd of people gathered around an enormous Camel cigarette package, apparently promoting the product. The ad uses typical marketing language of the era: "smooth and mellow mild," appeals to "modern smokers," and claims superiority through "supreme tobacco quality." **Historical context for modern readers:** This predates the surgeon general's 1964 warning about smoking's health dangers. Cigarette advertising was then considered legitimate consumer marketing, often appearing in general-interest magazines like *Judge*. The ad's emphasis on smoothness and sophistication was standard for the era—there's no acknowledgment of any health concerns. This represents an industry that operated without the regulatory restrictions, health warnings, or social stigma that would later develop.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SEEK and search wherever you will, you'll never find a smoke like Camel. So loyal and so fine. Camels reveal the delicate tastes and fragrances of the choicest to- baccos grown. That is why they never tire. Why each succeeding Camel tastes more smooth and mellowy mild. Millions upon millions of smokers have learned to rely upon this supreme tobacco quality. They are modern smokers in R. J. The cigarette you can be fond of .. . the most particular sense and they place Camels first. They demand goodness and enjoyment. They have elevated Camels to the highest popularity ever known. If you smoke for pleasure Camels will prove the cigarette that you can really enjoy, you can like Camels so much, be- cause they’re always so satisfyingly mellow. So smooth and mild. “Have a Camel!” REYNOLDS TOBACCO COMPANY, WINSTON-SALEM, N. C. QUADRI-COLOR CO., JAMAICA. N.Y comicbooks.com