Judge, 1927-12-10 · page 5 of 36
Judge — December 10, 1927 — page 5: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page **Main Cartoon - "The Charge of the Gift Brigade":** This satirizes holiday shopping chaos, particularly the aggressive behavior of mothers and female shoppers during the Christmas season. The poem by Arthur L. Lippmann mocks the frenzy of "six hundred" women storming department store sales ("Bargain Aisles"), with mothers, juveniles, and salesgirls competing fiercely. The illustration shows women wielding umbrellas and parasols like weapons, creating mayhem in a store. The satire critiques both excessive consumerism and the stereotypical portrayal of women shoppers as wild, uncontrolled crowds—a common early-20th-century trope. **Secondary Content:** Lower sections contain brief humorous anecdotes about retail confusion and workplace absurdities, typical of Judge's short-joke format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Brigade | Half a yard, half a yard, * | Half ‘a yard onward, | Into the Bargain Aisles ——J | L Strode the six hundred. {MAIN | / —S Fresh from their domiciles, ee lx x |* Mothers and juveniles, \ ey | Surging in frantic files | / A ; Into the Bargain Aisles— me \ yh + ; : pes Charging six hundred! \ : JUDGE ni The Charge of the Gift — a ! } Sales girls to right of them, Hating the sight of them, Cash girls to left of them, Snickered and blunder'd. On charged the Gift Brigade, Matron and gushing maid, While doting fathers paid, Worried and wonder'd. Dads are unfailing founts. Footing the charge accounts— Ever in huge amounts Charged the six hundred! —Arrucr L. Lippmann Safety First! Artist—This is truly a speak- ing likeness of your wife: shall I have the boy put it in your car? Nouveau — Not in the back eat! Smith and Brown, who are cranks on punctuality, keep an | appointment with each other to meet at this corner of First and Main Streets at three o’clock. | i Astigmatism ’ A young woman stepped into — | a department store and asked to — | look at a “skirt” behind the counter. | “My Gawd, madame,” gasped | ileslady, “that ain’t a skirt; it’s a lamp shade.” Proprietor of lingerie shop— Do you know anything about ladies’ underwear? Applicant for job—Don't make me subway every day. laugh—I_ ride in the i “What kind of a book are you lookin’ for, Mame?” The bootlegger doesn’t pass \ “You know—something snappy—a lot o’ sex and not much out samples because he’s afraid readin’.” comicbooks.com