Judge, 1927-12-10 · page 29 of 36
Judge — December 10, 1927 — page 29: what you’re looking at
What you’re looking at
This is primarily **advertising disguised as editorial content** in Judge magazine (1928). There's no political cartoon here—instead, it's a promotional page for "Here's How!," a cocktail recipe book by "Judge Jr." The humor relies on Prohibition-era irony: during the actual Prohibition era (1920-1933), alcohol was illegal, yet Judge openly advertised a drink recipe book. The joke is the brazen audacity of selling cocktail guides while Prohibition supposedly banned such content. References to "boozem friends" and the emphasis on personal autographs suggest winking complicity with readers who want alcohol despite the law. The illustration shows a woman admiring what appears to be maps or recipes on a wall—likely representing the book's contents. The "Special Xmas Offer" positioning it as a gift for friends reinforces the magazine's tongue-in-cheek defiance of Prohibition restrictions. The one-dollar price point emphasizes accessibility. This reflects how Prohibition was widely flouted and mocked by mainstream publications and society.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OMES the time of the year known as the Yuletide Season, when people give presents and the eternal to each other for no reason at all “What to give, what to give?” is question. Ah, yes, what to give! What to— May we be so bold as to suggest, seeing that every- one else is suggesting, that a copy of the new Nine- teen-Twenty-Eight Edition of “Here’s How!” would make a delightful present for any of your boozem friends? This little book, by our own Judge Jr., contains fifty-five marvelous drink recipes and the same num- ber of very clever toasts. It sells for the surprisingly low price of one dollar, and we will be only too pleased to send copies direct to your lucky friends. Judge Jr. 627 West 43rd Street New York City Dear Junior Your Xmas gift suggestion is saves the day for me. a remarkable one, I am enclosing dollars for.... enclosed addresses and | Don't forget—you're to autograph cach copy Merry Christmas! and really -copies of the 1928 “Here's How !” also the names and addresses oi friends, and the same number of my personal cards. Kindly send these copies direct to. the ———— | SPECIAL XMAS OFFER If you will follow the directions in the coupon next door, Judge Jr. will personally autograph each copy with an appropriate Xmas greeting to cach of your friends. | If you prefer to send the copies yourself, merely cross out the matter be- tween the dotted lines and use the same coupon. comicbooks.com Steen