Judge, 1927-12-10 · page 2 of 36
Judge — December 10, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily advertising, not satire or political commentary**. It's an advertisement for Eveready Radio Batteries from National Carbon Co., Inc. The ad shows a family gathered around a radio receiver, positioning battery-powered radios as an ideal gift. The messaging emphasizes that giving a radio means giving "radio reception, radio enjoyment, radio itself"—not just a device but an entertainment experience. The small inset lists radio stations and broadcast times, including "Tuesday night is Eveready Hour Night," suggesting the company sponsored programming. The tagline "The air is full of things you shouldn't miss" reflects early radio's cultural appeal as a novel mass-communication medium. This appears to be from the 1920s-1930s era, when home radio ownership was still being promoted as desirable and batteries were essential components.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Radio is better WHEN you give the great gift of a radio set, remember that you are giving not merely a handsome, intricate and sen- sitive instrument, but you are also giving radio reception, radio enjoyment, radio itself. So give a receiver that can use the best source of radio power —batteries, for batteries perfect the performance of a radio re- ceiver. The power they provide D.C., Direct Current, which is entirely silent. Battery Power will insure the enjoyment of the listener, for battery-run sets produce exactly the tene their designers built into them. All Eveready “B” Batteries will give you the vital qualities of Battery Power. Behind Eveready Radio Batteries are 33 years of dry battery manufacture, of pio- neering, invention, discovery, continual leadership. Buy Ever- eady Radio Batteries and ahead of you are hours, days, weeks and months of daily use, of solid is pure OP pees with Battery Power pyment of radio at its best. For modern receivers, choose the Eveready Layerbilt “B” Battery No. 486, built according to a radically new design that gives it ample and even excess capacity to meet the demands of powerful sets. This battery is the longest lasting of all Evereadys. Its unique, patented construction packs the maximum possible quantity of active materials within a given space, and also makes those materials more efficient producers of current. NATIONAL CARBON CO., INC. New York CC! San Francisco Unit of Union Carbide and Carbon Corporation The air is full of things you shouldn’t miss . Eveready’s greate est provider of Battery Power— the Eveready Layerbile “B® Battery No, 486, Tuesday night is Eveready Hour Night —9 P. M., Eastern Standard Time WEAF-—New York WJAR-Providence WEEI-Boston Philadelphia C-Davenport weco { au nneapolis KSD-St. Louis SAI-Cincinnati WTAM-Cleveland WWJ-Detroit WGN-Chicago WSB-Atlanta WSM-Nashville WMC-Memphis Pacific Coast Stations— 9 P. M., Pacific Standard Time KPO-KGO-San Francisco A-KOMO-Seattle Radio Batteries ME — th) fast longer comicbooks.com