Judge, 1927-12-03 · page 31 of 36
Judge — December 3, 1927 — page 31: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not a political cartoon. It's a subscription promotion page from *Judge* magazine advertising *The American Mercury* as a Christmas gift option. The page pitches subscriptions as a refined, economical gift choice—framing them as indicators of the donor's "taste and discrimination." Multiple subscription packages are offered at discounted rates (2, 3, or 4 subscriptions), along with a bundled deal combining *The American Mercury* and *Judge* itself for $7.75 annually. The only "satirical" element is subtle: the implicit humor that giving magazine subscriptions—rather than physical gifts—demonstrates sophistication while saving money. This reflects early 20th-century middle-class gift-giving practices and advertising appeals to both frugality and cultural refinement. The page includes a subscription blank with spaces for recipient names and addresses, typical of such advertisements. No specific political figures or events are referenced; this is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The American Mercury As a CHRISTMAS GIFT is an indication of taste and discrimination in the donor. Send subscriptions to your friends and relatives —gifts subtly compli- mentary—and yor save some money: — 2 subscriptions for $9.00 saving $1.00 One subscription, as always, $5.00 3 subscriptions for 12.50 saving 2.50 Additional postage: Canada, 50¢; A subscriptions for 15.00 saving 5.00 Foreign, $1.00 per year. A handsome gift announcement card will be sent on request. tke You can have THE AMERICAN MERCURY and JUDGE together for one year at the special price of $7.75. Check here [ ] Name Address Name Address Name Address Name Address () Send gift cards with my name as donor to those checked. I enclose $ TO: THE AMERICAN MERCURY - 730 Fifth Avenue - NEW YORK J=12-10 comicbooks.com