Judge, 1927-11-26 · page 31 of 36
Judge — November 26, 1927 — page 31: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. The dominant feature is a large Frigidaire refrigerator advertisement positioned as a Christmas gift recommendation for women. **The Advertisement's Message:** The ad targets male readers, suggesting they impress female partners ("Give her a real thrill this Christmas!") by purchasing an expensive Frigidaire refrigerator ($180—a substantial sum in this era). The copy emphasizes the gift's permanence and daily utility, positioning the appliance as proof of the giver's thoughtfulness and generosity. **Social Context:** This reflects 1920s-30s consumer culture and gender norms: the assumption that a woman's primary sphere is domestic management, and that a modern electric refrigerator represents both luxury and labor-saving convenience. The ad simultaneously celebrates technological progress while reinforcing traditional gender roles. **The Remainder:** The page includes restaurant listings (many labeled "speakeasies," suggesting Prohibition-era venues), breakfast recommendations, and a minor "Cross Words" puzzle section with a humorous note from the puzzle editor resisting calls to discontinue crosswords. The page illustrates Judge's dual function: satirical commentary alongside commercial advertising targeting affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) ! nt 1 might send FRIGIDAIRE —a lasting gift dium, $$$ High = C, No cover charge. $4.00. CC. Ose h Ave. at 52nd ic. * $85: C. $5.00. Cl Villa Venice, 10 £. 60th St. V so hot. * $$.C.§1.00. CC. Jean. Little Club, 44th crowd. Phil Baker and CC. Colle. Texas Guinan's Ce at 62nd. Out of town | Mixed ers. ** $88 ( Casa Lopez, Biway at 50th, Pretty wet but woofs ave al" "Y Give her a rea/ thrill this Christmas! PH $C. $1.00. Royal, 310 W. 5°th. Pretty wet. *** $$$ Pai SABES ck Br, Hloere Bares Use Part of Your Christmas minder of whata good fellow you are. Clayton de J ton the fui Savings to Cover the First Forego the usual last-minute shop- $00 Club, 151 W. bith Small Payment! ping this Christmas. Avoid the hurry- Ethel W he star z= . ing crowds. Spend a few leisurely Oo‘ course, she's a regular fellow moments in a nearby Frigidaire Sales and willlike whatever you give Room. When you leave, the age her. But here’sa chance to do some- will be set for a Christmas she'll re- thing handsome and provide a real member for years. Christmas thrill! , 1 So don’t hold back at Christmas 7th Ave. & 134th ron's, | It's so e€ ces - The price of a few time. Do the handsome thing this | om 169 W. 13rd. See | Christmas knick-knacks will put a year. But do it now—while Frigidaire Club The Nest. Sreat Frigidaire in your home. Think of it! Distributors can still promise Christ- music. A gift that lasts fora mas deliveries. Dinner Places | lifetime. A gift that she'll use every day in the year. A gift that’s a constant re- FRIGIDAIRE CORP. Subsidiary of General Motors Dept. P-74, Dayton, Ohio (When you're |, ground floor, 44th St. side. Great | rein a hurry 304 W. 50th. |. mixed | CT CE Te t, 5th Ave. at Sth St. Very good food. $$. University Place & 9th. Good food oD oO N E R A L MOTOR § jet. $$, vq rrowhead Inn, Riverdale Ave A half Claremont, Riverside Drive & iv ; ful place to dines Good food, Roe ee CATER EA ad Crilton, Park Ave. Good food i hs , 210 Park Ave. Very High Hat a ks | CROSS WORDS UA Dear Public: Listen! Don’t you know Cross Word Puzzles are old stuff 1 you Village Community, 36 E. 9th. Alice Foote MacDougall a la Greenwich Village. shouldn’t want to do them any more? Twice I talked to the Editer-in Chief to do away with them—and then, what do you do but send in hundreds of telegrams and letters until I’m literally smothered? Breakfast Child's, the one on 5th Ave. at 49th seems to be | the most popuiar now. I still like the one on the Circle. Reuben's, the one on Madison at 59th is the best, but that isn’t saying much El Rancho, 7th Ave. at 47th St. If you like Chile con Carne. Hoping you are the same, X Word Puzzle Editor. P.S. They go in again next week. ee eeleeeeleelee ea | comicbooks.com