Judge, 1927-11-26 · page 2 of 36
Judge — November 26, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a political cartoon or satire**—it's a straightforward **advertisement** for the Duco Corona portable typewriter, published in Judge magazine. The ad promotes Corona typewriters as Christmas gifts, emphasizing their durability and aesthetic appeal. It highlights that Duco finishes come in multiple colors (red, green, maroon, blue, cream, lavender) to match home décor. The copy appeals to gift-givers by describing Corona as "the finest portable typewriter money can buy." The page includes product photography of the typewriter and smaller images of other typewriter models at the bottom. This represents standard early 20th-century advertising strategy: placing commercial messages in magazines to reach affluent consumers during the holiday shopping season.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ORONAS FOR CHRISTMAS HAT a delightful Christmas gift! Corona, the finest portable type- writer money can buy, finished in durable Duco to blend inconspicu- ously with the color scheme of your room, or to lend a vivid spot of con- trasting color. There is a color for every taste—red, green, maroon, blue, cream, lavender. All metal parts not finished in Duco are either brightly nickeled or given a satin finish. No care has been spared to make this the most beautiful typewriter ever built. te us for illustrations of Duco finished Coronas in actual color, or if convenient, stop in at the nearest Corona store. L C Smith & Corona Typewriters Inc Sales offices in principal cities « 1903 EW on Street, Syracuse, N ¥. Also manufacturers of the L C Smith Typewriter, the Ball-Bearing Office Machine ry yD comicbooks.com