Judge, 1927-11-19 · page 31 of 36
Judge — November 19, 1927 — page 31: what you’re looking at
What you’re looking at
This is an advertisement (not a cartoon) promoting *The American Mercury* magazine subscription. It's a straightforward sales pitch rather than satire. The page offers a deal: subscribe now for $5.00, receive 3 free back issues (September-November), and get 15 total copies for the price of 12. It highlights upcoming articles by prominent writers including Sinclair Lewis, Sherwood Anderson, and Joseph Hergesheimer—suggesting *The American Mercury* was a prestigious literary/intellectual publication. Notable article titles like "The Biology of Superiority" and "Ladies of the Mob" indicate the magazine covered both scientific topics and contemporary social issues. The emphasis on quality contributors and diverse content suggests *The Mercury* positioned itself as serious cultural commentary for educated readers. This represents early 20th-century magazine marketing strategies—offering subscription incentives and listing star contributors to attract subscribers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Special Offer to a Limited Number of Subscribers We have a small number of complete copies of THe American Mercury from September to November inclusive. To subscribers who send in their subscription at once these “back” copies (3 montis) will be sent free. In other words, you have the opportunity to get 15 copies of THe AMERICAN Mercury for the price of 12—provided you act promptly. Subscriptions on this special offer will be accepted in the order in which they are received. These are not “back” issues at all in contents. Among many others, they contain the following capital articles : Tue BroLocy oF St ERIORITY Dr. Raymond Pearl Unper Wuicu Frac? Judge F. Bausman Butt Horrors Jim Tully WE Ros a Bank Ernest Booth In DECEMBER (just out) there will appear :— Laptes or THE Mos Ernest Booth Ocr Wuite Forks George S. Schuyler A Jury Case Sherwood Anderson Proressor Jerry THOMAS Herbert Asbury and 17 other features In JANUARY :— Tue Man Wuo Knew Coorince Sinclair Lewis James Brancu Canett. Joseph Hergesheimer ‘A Cauirorsta Houtpay Jim Tully even if that were all, we believe it would be fully fifty cents’ worth— but there will be at least fifteen more excellent articles. ee ee eee eee Please enter my subscription to begin with the December number and send me the September to November copies free. Enclosed find $5.00. Name.. Address Additional postage: Canada 8.50; Foreign $1.00 Tue AMERICAN Mercury 730 Fifth Avenue New York J 11-26-27 + q comicbooks.com