Judge, 1927-11-05 · page 2 of 36
Judge — November 5, 1927 — page 2: what you’re looking at
What you’re looking at
# "Silent Magic" - Eveready Radio Batteries Advertisement This is primarily a **commercial advertisement**, not political satire. The page promotes Eveready "B" Battery No. 436 for radios, emphasizing superior performance. The "magic" concept refers to radio's transformative power—turning homes into theaters or concert halls through invisible electromagnetic waves. The advertisement argues that while radio's appeal seems magical, it actually depends on reliable **battery power** for optimal performance. The photograph shows a family gathered around an early radio receiver, depicting the social impact of radio technology in what appears to be the 1920s-early 1930s. The ad warns against poor batteries that introduce humming or crackling sounds that "give the trick away"—breaking the illusion of quality reception. This reflects the era when radio was genuinely revolutionary entertainment technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Torn your radio dial, and presto! you turn your home into a theater, a con- cert hall, a lecture room, a cabaret, a church, or what- ever you will. Turn the dial and your attentive ear does the rest. That is all there is to this magic of radio. Or almost all. If a radio set is to work at its very best, attracting no attention to itself, creating for you the illusion that can be so con- vineing, you must pay a little attention to the kind of power you give it. There is but one direction, a simple one—use Battery Power. Only such power is steady, uniform, silent. It is called by scientists pure Direct Current. Any other kind of current in your EVEREADY Radio Batteries imitations, -they last longer The air is Here is the Ever- provider of Bat tery Power. full Radio is better with Battery Power radio set may put a hum into the purest note of a flute, a scratch into the song of the greatest singer, a rattle into the voice of any orator. Don’t tamper with tone. Beware of interfering with illusion. Power that reveals its presence by its noise is like a magician’s assistant who gives the trick away. Use batteries—use the Ever- eady Layerbilt “B” Battery No. 486, the remarkable battery whose exclusive, patented construction makes it last longest. It offers you the gift of convenience, a of things you gift that you will appreciate almost as much as you will cherish the perfection of reception that only Battery Power makes possible. NATIONAL CARBON CO., INC. New York San Francisco Unit of Union Carbide and Carbon Corporation Tuesday night is Eveready Hour Night—9 P. M., Eastern Standard Time WEAF-New York Davenport W. rovidence KSD-Si Ww Ww WCAE-Pittsburgh Ww Ww WW3J-Detroit WGN-Chicago WSM—Nashville WMC-Memphis Pacific Coast Stations— 9 P. M., Pacific Standard Time O-San Francisco KOMO-Seattle Los Angeles KGW-Portland shouldn’t miss comicbooks.com