Judge, 1927-10-29 · page 2 of 36
Judge — October 29, 1927 — page 2: what you’re looking at
What you’re looking at
# "The All-American Team" - Judge Magazine This page advertises Judge Jr.'s cocktail recipe book "Here's How!" The cartoon features a portly gentleman in a coat labeled "Y" (likely representing "Judge" itself or a wealthy establishment figure), presented as the authority on mixing drinks. The eleven recipes are humorously named after American institutions and concepts—"The Cowboy," "Notre Dame Special," "The President"—suggesting that cocktail recipes are as fundamental to American identity as these cultural touchstones. This is satirical commentary on Prohibition-era drinking culture, where cocktails became illicit status symbols. The mock-serious tone claiming these recipes will "defeat any bunch in the world" parodies competitive American boosterism. The advertisement itself is the joke: treating cocktail recipes with inflated importance reflects both Jazz Age excess and Judge magazine's satirical sensibility about American consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE SWISS ITCH THE CORNELL SPECIAL THE FRENCH “75” SLEEPY-TIME GAL THE GOLDEN GATE THE COWBOY NOTRE DAME SPECIAL THE PADLOCK THE CARRY-ON THE CROW THE PRESIDENT JUDGE, JR. has finally decided which are the eleven best recipes in his famous book ‘‘Here’s How!" and he claims that this picked group will defeat any bunch in the world! They are all tried and true recipes, and if you're interested in running down kicks, by all means take advantage of this opportunity! There are only 85,000 of these little books left, so hurry or you'll be too late! Besides these eleven stars there are also forty-four other substitute recipes which are really marvelous concoctions. And wait a minute, we almost forgot to mention the very clever toasts which illuminate this little volume. JUDGE, JR., 627 West 43d St., New York. Dear Junior: Your story interests me strangely. Am enclosing a dollar for a copy of “Here's How!” comicbooks.com