Judge, 1927-10-15 · page 68 of 68
Judge — October 15, 1927 — page 68: what you’re looking at
What you’re looking at
This is a **cigarette advertisement** masquerading as celebrity endorsement. Mary Garden was a famous opera singer known for her distinctive voice and appearance (visible in the glamorous portrait). The ad quotes her endorsing Lucky Strikes cigarettes as throat-protective and relaxing for performers. The satire lies in the absurdity: Garden claims cigarettes *protect* the throat while admitting artists face "constant strain"—the exact opposite of what one would expect. The tagline "It's toasted—No Throat Irritation-No Cough" contradicts basic health reality. This exemplifies early 20th-century advertising deception, when tobacco companies exploited celebrity testimonials and false health claims before regulation. The framing as overheard conversation between socialites at Forest Hills (a prestigious tennis venue) added false credibility to what was pure marketing fiction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“I’m glad I followed the advice of Mary Garden” Said Margery Bailey to Ed Wagner, between tennis matches at Forest Hills. Marvelous Mary Garden writes: “My teachers, Trabello and Richard Bartelemey, all impressed upon me the solemn warning that I must al- ways treat my throat as a delicate instrument. Yet every artist is under constant strain. Sometimes we get real relaxation in smoking a cigarette. I prefer Lucky Strikes i ! —which both protects the throat and gives real enjoy- : f \ s as LSI yw Pa QUADRI-COLOR CO , JAMAICA.NT comicbooks.com