Judge, 1927-10-15 · page 59 of 68
Judge — October 15, 1927 — page 59: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a full-page **advertisement for Listerine** mouthwash/antiseptic, placed in Judge magazine. The image shows an iceberg, illustrating the product's cooling sensation after shaving. The ad copy uses aggressive marketing language typical of early 20th-century patent medicine advertising: it claims Listerine will provide tingling sensations, coolness, and healing of razor wounds while preventing infection. The "good bet" framing is a promotional challenge to readers to try the product themselves. Lambert Pharmacal Company (the manufacturer) stakes its credibility on the claim, daring consumers to test it. This represents the era when antiseptics like Listerine were heavily promoted for multiple uses beyond their original purpose, and before modern advertising regulations required substantiated medical claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AFTER SHAVING | HERE IS A GOOD BET Have you ever tried Listerine after shav- ing? You will like it. We are so certain of this that we are willing to risk the cost of this page to tell you about it. After your next shave, just douse Lis- terine on full strength and note results. Immediately, your skin will tingle with new life and waite avg Xo" Ls Ae ee 8 vigor. Then, over your face will steal a lingering and delightful sense of coolness such as you have never known before. And as it cools, Listerine also heals takes the smart and burn out of tiny wounds left by the razor and lessens the danger of infection. Go ahead and try Listerine this way. We dare you. Lambert Pharmacal Com- pany, St. Louis, Mo., U. S. A. Ones Se eR antee™ see aE. ave 2 — the safe antiseptic comicbooks.com