Judge, 1927-10-15 · page 25 of 68
Judge — October 15, 1927 — page 25: what you’re looking at
What you’re looking at
This is **primarily an advertisement**, not political satire. It's a tire company ad for Lee of Conshohocken, Pennsylvania, disguised as editorial content in Judge magazine. The illustration shows a stylish couple at what appears to be a fashionable outdoor gathering or auto show, with period automobiles visible. The woman wears an elegant dress; the man is in formal attire. The scene suggests leisure and sophistication. The "satire" is subtle advertising messaging: the text warns of approaching winter driving hazards (snow, ice, rutted roads) and urges readers to equip their cars with Lee tires before cold weather arrives. The ad emphasizes Lee's manufacturing superiority—hand-built quality, superior rubber content, and reliable craftsmanship—positioning the brand as trustworthy. The tagline "Cost No More to Buy—Far Less to Run" uses common advertising logic of the era: premium tires cost the same initially but save money through durability and safety. This represents Judge's practice of blending advertising with editorial content, presenting commercial messages through entertainment-styled layouts to reach affluent readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 / LE E of cons Ree): EB O N Tee Ree E eS Brey. I 10hocken Berore summer entirely loses its charm and before winter grips us with its rigors, enjoy to the utmost our Indian Summer and the Harvest Moon. Colder days are ahead; harder driving over snowy roads; ice ruts which wrench your steering wheel and play havoc with tires, Equip your car now for winter with heavier and safer tires, No sturdier Heavy Duty tires are made than Lee Shoulderbilt Bal- loons and Lee De Luxe High Pressure Cords. Over over-size, they have more rubber than most others, while the ‘design of the tread 1 its semi-flat surface insure the greatest possible protection against skidding. The best of materials go into these tires, but of equal, if not greater importance to you, is the old Lee tradition of care and thorough- ness, which Lee workmen for many years have put into their work. Since the best tires are mostly built by hand, the craftsmanship put into any tire means more than anything else. Lee builds nothing but good tires. You can trust them. LEE TIRE & RUBBER COMPANY, Constionocken, Pa, comicbooks.com