Judge, 1927-10-15 · page 2 of 68
Judge — October 15, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not satirical content. It promotes Eveready Radio Batteries (National Carbon Co., Inc.) to Judge magazine readers. The advertisement features a domestic scene showing a well-dressed couple listening to radio, with the woman reclining. The copy emphasizes that battery-powered radios provide superior reception compared to other power sources—specifically, "smooth, uniform, steady" direct current without "disturbing sounds and false tonal effects." The ad targets affluent households, positioning radio as a modern luxury requiring quality batteries for optimal performance. The Eveready Layerbilt "B" Battery No. 486 is promoted as "the best and longest-lasting Eveready Battery ever built." The accompanying radio station call letters suggest this ran in a major market publication. This represents early 20th-century consumer advertising in a prestigious satirical magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Radio is better with Battery Power NOT because they are new in themselves, but because they make possible modern perfection of radio recep- tion, batteries are the mod- ern source of radio power. Today’s radio sets were produced not merely to make something new, but to give you new enjoyment. That they will do. New plea- sures await you; more espe- cially if you use Battery Power. Never were receiv- ers so sensitive, loud-speak- ers so faithful; never has the need been so imperative for pure DC, Direct Current, that batteries provide. You must operate your set with is full current that is smooth, uniform, steady. Only such current is noiseless, free from disturbing sounds and false tonal effects. And only from batteries can such current be had. So batteries are needful if you would bring to your home the best that radio has to offer. Choose the Eveready Layerbilt “B” Battery No. 486, modern in construction, developed exclusively by Eveready to bring new life and vigor to an old principle—actually the best and longest-lasting Eveready Battery ever built. It gives you Battery Power of things you lasting provider of Bat tery Power, for such a long time that you will find the cost and effort of infrequent replace- ment small indeed beside the modern perfection of reception that Battery Power makes possible. NATIONAL CARBON CO., INC. New York UCC San Francisco Unit of Union Carbide and Carbon Corporation ‘Tuesday night is Eveready Hour Night —9 P. M., Eastern Standard Time WEAF-New York WJAR-Providence WE! WOC-Davenport bs inneapolis weco-{ Spat KSD-Se. Louis WDAF-Kansas City WRC-Washington WGY-Schenectady WHAS-Louisville WSB-Atlanta WSM-Nasheille WMC-Memphis Pacific Coast Stations— 9 P. M., Pacific Standard Time KPO-KGO-San Francisco KF I—Los Angeles KFOA-KOMO-Seattle KGW-Portland De WGN-Chicago EVEREADY Radio Batteries mamas .. -they last longer shouldn’t miss comicbooks.com