Judge — October 1, 1927 — page 6: what you’re looking at

What you’re looking at

# Analysis This Judge magazine page features a Kodak camera advertisement illustrated as a comic scene. The caption "Picture Ahead—Kodak as You Go!" promotes portable photography. The illustration shows a humorous camping scene where a tourist with a camera is positioned at a stream, apparently so focused on photographing the landscape that he's unaware of a large insect (appears to be a grasshopper or cricket) looming directly in front of him. Meanwhile, another tourist in an automobile approaches on a mountain road in the background. The joke likely plays on the then-novel idea of amateur photography during travel—suggesting that eager photographers might miss actual events happening right before them while concentrating on capturing pictures. It's promotional satire emphasizing Kodak's portability for outdoor adventures, while gently mocking overzealous photographers.