Judge, 1927-10-01 · page 36 of 36
Judge — October 1, 1927 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. Dated 1927, it's a straightforward commercial page from *Judge* magazine. The image shows well-dressed men and women in 1920s attire examining or holding a large Camel cigarette package. The advertisement targets "MODERN, particular smokers," appealing to contemporary values of quality and sophistication. The copy emphasizes Camel's superiority through "Turkish and Domestic tobaccos" and superior blending, positioning the brand as the choice of discerning smokers. The tagline "Have a Camel!" was a famous Camel slogan of the era. **What's notable to modern readers**: This represents pre-regulation cigarette advertising that openly promoted smoking without health warnings, targeting aspirational consumers and normalizing cigarettes as a status symbol—marketing practices now heavily restricted.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MODERN, particular smokers, it is your insistence upon the best that makes Camel lead all other cigarettes. You are hard to please. In the true spirit of the modern age, you look for until you find value supreme in a ciga- rette. And it is this unremitting search for quality that puts Camel over- whelmingly first. For Camel combines all those virtues so indispensable to the cool, satisfying smoke. The choicest Turkish and Domestic tobaccos that Nature’s sunfy fields produce. And a blending that brings these inimitable flavors and fra- grances to the delighted taste of the smoker. Really, there is no other smoke like Camel. No other can be so everlastingly good. If your taste calls for the enchant- ment of the finest, just try Camels. Always tasteful and smooth. Always so mellow and mild. “Have a Camel!” R. J. REYNOLDS TOBACCO COMPANY, WINSTON-SALEM, N. C. Camels—so mellow, mild and unfailingly good QUADRI-COLOR CO., JAMAICA. * % comicbooks.com