Judge — September 24, 1927 — page 17: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JUDGE A TIP TO THE RADIO BOYS The trouble with the radio, men, is that the advertising they send over it is too subtle. What’s the use of having Begbaum's Blue Blowers play “Down on the Delta” and then follow it up with the announcement that if your feet hurt you, Topo Trim-Phit Dog ‘ds will ed the pain? Answer, no use. There's no connection between the two. . But if you wove To- poozian’s and-so-forth into the song you'd get something pleas- ing to the ear and utilit the same time. Like for in : “Down on the delta they're dancing with joy, They’re shaking that thing, and many a boy And many a girl are blessing the name And the fame of good old To- poo , the same Who sells his excelsior quality Dog Guards At 543 Bergen Avenue, Jer: City, telephone Pinchbeck 4087.” That’s what big-time ad men call Breaking Down the Con- sumer Resistance, and after y boys have heard that song a few n’s Piano Mover—Hey, take this darn thing offa me —Gawd! times and begin to ponder on your feet, you'll probably take a cab to Ernie Topoozian's Corn axennel and sink seven dollars in a pair of Dog Guards. Or take the plays they broad cast over the radio. Why can't the playwright sneak a hidden allusion to the product right into the drama? It’s a pipe. Look here: FALTERING FEET A Human Drama in 1 Act Characters: : Henry Tregaskis. Dollie LaRue, his fiancée; Muffin, a butler. Scene: Library of Henry Tre- gaskis. Tregaski s—I can’t stand this any longer. I’m going ay to- night—to Paris, Vienna, Yoka- hamz anywhere, as long as I can forget. Muffin—Sir, a lady to see you, Tregaskis (starting)—A lady! Who can it be, Muffin? Muffin—Just a broken thing, sir, a gay moth whose wings were singed in the flame men Broadway—in short, sir, Miss D. LaRue. Tregaskis—Send her in and— Muffin! Crmvrro (0UNG- Muffin—Yes, sir. Tregaskis—You may take the evening off—I shan’t’ need you again tonight. Muffin—Very good, sir. Dolly (entering) —Sweetheart! Tregaskis—Loved onc! Dolly — Why are you so thoughtful, buglets? Have you perhaps suffered) reverses. in a financial way or are you unwell? askis-—Dolly, I have a confession to make to you. Dolly — Henry! Have you heen keeping something or som body from me? Tregaskis — Yes, Dolly, but now I must tell you. I am going away to forget. Dolly—But Henry, what have I done, what have I done? Tregaskis—It is no fault of yours, child. My feet hurt, and I shall find oblivion on foreign shores. Dolly (tearfully )—Don't leave me, darling, oh, my darling. Tregaskis (firmly)—I must. The trouble I'm having with my feet, you wouldn’t believe it if I told you. (Continued on page 31) I dunno what people see in music! comicbooks.com