Judge, 1927-09-17 · page 4 of 36
Judge — September 17, 1927 — page 4: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Sumbrick Concrete Health Biscuits advertisement** rather than political satire. The chaotic illustration depicts children engaged in numerous activities—playing, eating, climbing—to visualize the advertiser's claim that their product provides "a hundred adventures every day." The accompanying text references **Calvin Coolidge**, the U.S. President (1923-1929), claiming he was "raised on Sumbrick Biscuits" and therefore "does not 'chews' to run in 1928" (a pun on Coolidge's famous statement "I do not choose to run"). This is mock endorsement humor. The "feeding rules" box offers tongue-in-cheek parenting advice about the biscuits' durability and teething benefits. The overall tone is lighthearted advertising humor rather than serious political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LADIES’ HOME JOURNAL NUMBER A FEW SIMPLE FEEDING RULES 1. Infants should be fed only at regular hours. 2. If a child will not eat at meal-time, tap him lightly on the head with a Sunbrick Biscuit. This will quiet him immedi- ately. 3. Sunbrick Biscuits will teach him to chew in no time. By the time he is three, you can install a new set of false teeth. cA hundred adventures every day Make “learning to Sunbrick Biscuits are chew” a happy pastime. the children’s delight. Nothing will break in a child’s teeth quicker! In fact, Sunbrick Biscuits will break anything! They will even break up the happiest of homes! unbric, CONCRETE HEALTH BISCUITS Made in the “Broken Win- dow" Bakeries by the Winsome Wiles Biscuit Co. Calvin Coolidge was raised on Sunbrick Bis- cuits. That is why he does not “chews” to run in 1928! comicbooks.com