Judge, 1927-09-17 · page 2 of 36
Judge — September 17, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This is **not a cartoon or satirical content** — it's a straightforward advertisement for Waterman's fountain pens. The page promotes the "Number Seven" model at $7.20, emphasizing that different pen nib types (standard, hard, stiff fine, flexible fine, blunt, and rounded) suit different writing needs. The ad's main selling point is consumer choice: buyers can select the exact pen point matching their writing style. The copy stresses Waterman's reliability ("guaranteed since 1883") and promises merchants will demonstrate all options to ensure customer satisfaction. There is no political satire or social commentary here. This represents early 20th-century marketing strategy: positioning a premium product through customization and expert service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Op. have solved the problem of pen point selec- tion. The color of the band on the holder tells the whole story. Youcan now select with confidence exactly the pen point best writing requires. A fine, broad, stub, flexible or stiff point may be selected at a glance. You can’t go wrong. The merchant who sells Waterman’s will be glad to demonstrate. He and we want you to be perfectly pleased. Ask to See Waterman’s Number Seven Try all six pen points. Select the one that suits you best. When you buy a Waterman’s you buy perpetual pen service. It will pay you to spend a minutes in selecting ex- actly the pen you should have. Guaranteed since 1883 and until 1983 —one hundred years of pen service ~~ L. E. Waterman Company 191 Broadway, New York ‘Chicsso Boston ‘San Francisco ‘Montreal Made of beautiful resilient Ripple stainless rubber, with a lip- guard to prevent breaking, and an unequaled, patented filling device. comicbooks.com