Judge, 1927-09-10 · page 2 of 36
Judge — September 10, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This is an advertisement disguised as satirical commentary, promoting a book called *"Here's How!"* by Judge, Jr. The piece mocks a young woman named Angela Apple who becomes socially popular by hosting parties where she serves alcohol—specifically gin and cocktails mixed from her bootlegger father's supply. The satire targets Prohibition-era social climbing. Angela gains status among "the best people" and "young sheiks" by providing illicit liquor, making her the envy of every girl in town. The underlying joke critiques how easily social popularity could be purchased through access to illegal alcohol during Prohibition (1920-1933). The dotted-line coupon at bottom invites readers to buy the book to learn Angela's social secrets, making this primarily a sales pitch wrapped in period humor about bootlegging and status-seeking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOW TO MIX WITH THE BEST PEOPLE You, too, can move in the best circles! she became the toast of the town (name on one entire morning she took request) overnight. It seems a travelling sales- the dollar and went down: man came to their house one night—no that isn’t the town, and as she passed story. We'll rub it out and start all over! Angela a bookstore window was worried no end. She suffered from chill-blains, she glanced in and stuttering, fallen arches, plain face and an what do you think she Inferiority Complex—1927 sport touring. saw! You guessed it! A copy of “Here’s How!” by Judge, Jr! Te: 1s the story of Angela Apple and how Le big-hearted old clothes man None of the gay young bloods would Well, to get down to the coupon, she went right in and bought it and THAT NIGHT she ’phoned all the boys to come over because her father was giving away bot- tles of gin. And did the boys come? Well, you can bet your sweet life they did, Gentle Readers! Angela mixed them some snifters from “Here's How!” and about five o'clock in the morning the old man called down come near her house in spite of the fact that her father was a famous bootlegger. | That will give you a ’ rough idea of how hot Angela was. She was so popular the boys called her “Poison Ivy.” } She even tried luring them with the old man’s rare vintages of 1926, but after taking a swallow of one of her concoctions, the sheiks would grow green around the gills and go right through the parlor window. overcoats and hats and even shoes, which In this way, she collected quite a few j she decided to sell. After arguing with the i at | - = 1 | JUDGE, JR. ii | 627 West 43rd Street, New York. ; f | DEAR JUNIOR: I want to be popular, too, and mix with the best people. | Here's a dollar for my copy of “Here’s How!” and wanted to know if the gang was ever going home! And every night now Angela’s house j is crowded with young sheiks from all eine inon a areceiwiejeaceresere;ereierainveiererecei aecerevacaueevoranararererece over the state and she’s the envy of every girl in tovtn! comicbooks.com