Judge — September 3, 1927 — page 36: what you’re looking at

What you’re looking at

This is a vintage **Lucky Strike cigarette advertisement**, not a political cartoon. The page displays an ornate decorative border framing a product photograph showing cigarettes and a pipe against a dark background. The ad's tagline—"To smoke Lucky Strike for a change is to smoke them forever from choice"—emphasizes consumer loyalty and preference. The slogan "It's toasted" and claims of "No Throat Irritation—No Cough" reflect early 20th-century tobacco marketing that promoted cigarettes as health-conscious choices, a common but misleading advertising tactic of that era before the dangers of smoking were widely acknowledged. The elaborate decorative framing gives the advertisement a premium, sophisticated appearance designed to appeal to affluent readers of *Judge* magazine.