Judge, 1927-09-03 · page 2 of 36
Judge — September 3, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. It promotes "Here's How!" — a book of cocktail recipes and entertaining tips — marketed as "The Secret of Success!" The page uses testimonials from named individuals (Susan Smith, Fanny Schnow, Sophie Rupp, Helena Tacsi) claiming the book improved their social lives and popularity. One testimonial references Cornell University, another mentions being a "lion of the campus." The photographs show people in social settings — dining, socializing, and entertaining — meant to suggest the book delivers social success. The tagline promises "Good Fortune and Health" to owners. This is straightforward commercial promotion exploiting 1920s anxieties about social acceptance and entertaining, not political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Secret of Success! Good Fortune and Health smile on the possessor of this mysterious little volume “H'* RE'S HOI!” by Judge, , is not a “cure-all” in any sense—it is just a terribly fresh book. dre your pores wide open? Do your adenoids miss fire on hills? Do you feel dizzy after ten cock- tails? Five minutes a day with “Here’s How! that amazing little volume of over fifty drink recipes, and clever little toasts, will put you right on your back. sy WAS just a little co-ed at Cornell, and shooting craps interfered with my studies, Since trying out Judge, Jr.s recipes I've been expelled. Suste Smitcu, bd CANNOT say enough about ‘Here’s How! There isn’t any space.” Fanny Scooszow, Yon- hers, would do me a world of good. Here’s a dollar—mail me a copy, postpaid. vr | 7 [THINK “Here's How!” SN'T he naive?” to me from the next room. Later Harvard chum recommended ‘Here's How! and now I am the lion of the campus.” Lunpauist Casot—Cambridge, Mass These words came a Y best friends wouldn't tell me that my cocktails were Then I got ‘Here's How the most popular hostess in Big Bend.” SopHie Rupp. “ OR years I couldn't rise to my feet. I started reading ‘Here's How!" and now I can't get up at all.” Heena Tackst, Bronx, N. Y. comicbooks.com