Judge, 1927-08-27 · page 11 of 36
Judge — August 27, 1927 — page 11: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page combines satirical editorial content with a reader contest. **Left side:** Arthur L. Lippmann's piece "The Billboard Paradise" saririzes American roadside advertising excess. It mocks the proliferation of commercial billboards cluttering the landscape—mentioning brands like Tom's Wieners, Wilson's Washing Machine, Kelly Kitchen Range, Katzeneberg Catsup, and others. The satire suggests that billboards have so colonized the countryside that they comprise the primary "vista" travelers encounter. The accompanying sketch of an expressman amid billboards reinforces this critique. **Right side:** Judge's "Weekly Contest" invites readers to caption Picture No. 3, showing a woman and man in domestic conversation, offering $25 for the "funniest dialogue." This was common magazine content of the era—participatory humor contests engaging readers. **Context:** This reflects early 20th-century anxieties about unchecked commercial advertising transforming the American landscape, a concern still relevant today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE tinue past Hotel Universal-1,500- Rooms - With - Bath - $2 - Day signs until you reach Tom's Texas Wiener Placard. Turn left here past Wilson’s Washing Machine Posters, past Jenkins Ginger Ale signs until you reach Ye Olde Rustic Inne, Tourists- n-In. Here the magnificent Kelly Kitchen Range signs begin to appear, followed shortly by the delightfully painted purple and yellow Kat Graduall nberg Catsup series. you ascend the mountain s into Chickadee County, breath-taking vistas of Thompson’s Tea and Coogan’s Coffee billboards present them- selves to your entranced gaze. Soon you pass the Leavitt Bo- logna series and then, in rapid succession, you approach the first Frankenthal ankfurter signs, riots in orange and blue. Next you behold the shimmering Schul- zenheim Cheese poster never-to-be-forgotten 2 the tall, stately Simpson Si parilla series. Come to Chickadee County— The Billboard Paradise! —Arrucr L. Lippmann The expressman’s delight. FUN FOR YOUNG AND JUDGE’S New Weekly Contest OLD! : No. 3. What fun! What fun! Here’s a new game, Little Readers, to while away the long winter evenings and an opportunity to pick up some pin money for whatnots. What, oh, what, can the lady be saying to her poor spouse? Here is a chance for the village wit, the life of the party, to cop off the twenty- five smackers and pay the first instalment on a saxophone. Come one, come all, folks!) Win the big prize! JUDGE Will Pay $25.00 for the Funniest Dialogue Submitted for the Above Picture If more than one person submits the same winning dialogue, each will receive the prize of $25.00. You may write your brilliant brainstorm right in the above balloons if you wish or you may draw a couple of your own balloons on a postal card and fill them in. Be sure and put the number of the contest on the card. And you may send in as many wisecracks as you like, but nc will be returned. nd_all entries to the BALLOON CON EDITOR, JUDC 627 West 43rd St., New York. THIS WE CON (No. CLOSES SEP MBER 3rp. THE NING DIALOGL AND PICTURE will be in the Sept. 24th issue. PICTURE No. 4, T WEEK! WATCH FOR IT! comicbooks.com