Judge, 1927-08-20 · page 36 of 36
Judge — August 20, 1927 — page 36: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not satire or political commentary. It's a 1927 Camel cigarettes ad from R.J. Reynolds Tobacco Company. The image shows men in what appears to be a casual social setting, likely meant to evoke relaxation and camaraderie. The ad employs marketing language comparing smoking to oceanic pleasure ("cool, smooth smoke," "ocean plunge"). For modern readers, this represents a starkly different era of advertising: tobacco was openly promoted in mainstream publications without health warnings, and ads emphasized quality and social companionship as selling points. The phrase "Have a Camel!" was the brand's slogan. The ad's presence in *Judge* magazine reflects that cigarette advertising was considered acceptable editorial content in 1920s publications. No political or social satire is evident—this is straightforward product promotion reflecting mid-century consumer culture before tobacco health risks became widely acknowledged.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Camel is as good as the BOUNDLESSLY deep is the qual'ty of Camel. Its cool, smooth smoke is as tasty and fragrant, as restful and friendly as an ocean plunge. Modern smokers, educated by experience to the quality of tobaccos, have made Camel their favor- ite. In worktime and playtime, Camel is the most loyal smoking companion any- one ever had. The choicest Turkish and Domestic tobaccos tell in the smoking. Expert R. J. REYNOLDS TOBACCO COMPANY, blending has its part in making Camel the finished masterpiece of cigarettes. In creating Camels no cost or care is too great to make them the fittest and finest, regardless of price. If you don’t yet know Camels, you are invited to complete taste satisfaction. Camel is the smoking friend that will never fail you. It’s first in this modern, particular age. “Have a Camel!” WINSTON-SALEM, N. C. sea is wide QUADRI-COLO® ©7., JAMAICA, N.Y comicbooks.com