Judge, 1927-08-20 · page 2 of 36
Judge — August 20, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page from *Judge* magazine presents "The World's Most Pitiful Cases No. 3,765," satirizing people who haven't heard of a popular drink called "Here's How!" The cartoon depicts what appears to be a social gathering or lounge where various figures are present. The satire targets those unfamiliar with this beverage—suggesting they are hopelessly out-of-touch or socially disadvantaged. The accompanying text mocks such "unfortunate wretches," sarcastically offering to inform them about "Here's How!" while simultaneously advertising it as a new book containing 55 drink recipes selling for one dollar. This is primarily **satirical advertising**—using humor to mock social exclusion as a marketing tactic, implying that knowing about this product signals sophistication and social awareness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE WORLD’S MOST PITIF No. 3,765 The bird who had never heard of “HWere’s How!” L CASES Are you one of taose unfortunate wretches? If so, for your } benefit, we will state calmly, but with ill-concealed agitation, that | fere’s How!” is a new book containing 55 (count ’em!) new drink } recipes, and it sells for the amazingly high price of one buck. } Here's a dollar! Send me one copy of “Here's How!” and } don’t spare the horses! H comicbooks.com