Judge, 1927-08-13 · page 2 of 36
Judge — August 13, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not political satire. It's a Packard automobile ad from Judge magazine, likely from the 1920s based on the car's design and style. The ad compares Packard's design consistency to Eastern architecture (the Taj Mahal image shown), arguing that Packard maintains timeless, elegant styling across model years without radical annual changes—unlike competitors. The text emphasizes that this "enduring style" provides investment protection through better resale value and reduced depreciation. The satire element is subtle: it's satirizing the broader automobile industry's practice of forcing yearly design changes to drive new purchases. Packard positions itself as the sophisticated, stable alternative to manufacturers constantly chasing novelty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Supreme Combination of all that is fine in Motor Cars Gonduring Style + ontyen expert can point out the slight external Teneo which distinguish Packard cars built during the past six years. A Packard, no matter what its age or mileage, always stands out as a Packard, The reason is easy to find. Packard has created an enduring style in motor car design. Packard has achieved that difficult combination of luxurious interior roomi- ness and beautiful, slender exterior lines. Packard has no reason to make radical changes annually, Like the beautiful proportions of Eastern architecture which centuries have been ASK THE MAN unable to improve upon, Packard lines have set a standard which the whole motor industry has been unable to more than copy. And this famed stability of Packard ap pearance means much to every Packard buyer—it means insurance against depre- ciation. For depreciation is largelya matter of appearance, The Packard owner knows that he is pro- tected in the economical use of the long life built into every Packard chassis by gd policy of stabilized beauty of PACKARD WHO OwNs ONB comicbooks.com