Judge, 1927-08-06 · page 27 of 36
Judge — August 6, 1927 — page 27: what you’re looking at
What you’re looking at
This is primarily a **tobacco advertisement**, not political satire. It ran in *Judge* magazine during the early 20th century. The page features a testimonial claiming a "Justice" (a judge) praised Old Briar Tobacco as "the best tobacco I ever smoked"—the asterisk notes this is "unsolicited praise." The advertisement uses this authority figure's endorsement to legitimize the product, arguing that if someone whose profession requires sound judgment endorses it, consumers should trust the recommendation. The imagery shows a distinguished older man smoking a pipe, surrounded by smaller faces (appearing to represent "vast multitudes" mentioned in text), suggesting widespread appeal across social classes and opinions. The central claim is that pipe smoking is affordable, satisfying, and has been "perfected" through generations of tobacco expertise. A coupon offers dealers ordering information. This reflects early 20th-century advertising practices: celebrity/authority endorsements, appeals to tradition and scientific progress, and direct-mail sales mechanisms.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Le — “Tt came, and is the best tobacco I ever smoked!” Justice" S*: convincing praise for Old Briar Tobacco from such a pipe smoker means far more to you than anything we can say. Old Briar is bringing back to pipe smokers all of the old peace, contentment, satisfaction and solid comfort of pipe o *The above unsolicited praise is from a judge who used this coupon (3 ° City and State... _ Your Dealer’s Name. Address. If you prefer—send stamps, money order or check with coupon. os Tear out coupon now, while it’s handy. 5.8627 8 ——_—-=——=— ——e_e eee ee eee smoking. Vast multitudes—men whose opinions may be divided on a thousand subyects—are united on this wonderful smoking tobacco, Light up your pipe—filled with Old Briar Tobacco. Draw in its ripe fragrance, its full, pleasant aroma. Smoke it awhile, Enjoy sts natural tobacco taste, its rich body. Notice how cool it is—and how extra smooth. Years of scientific knowledge in the art of mel- lowing and blending and generations of tobacco culture have gone into the production of Old Briar Tobacco. Step by step Old Briar has been developed—step by step perfected. Of all the pleasures man enjoys, pipe smoking costs about the least. TO DEALERS: oid Briar is sold in sealed Pocket Packages at 25¢ and sealed boxes at soc, $1.00 and $2.00. If your jobber bas not supplied you, write usand we pill send you a supply by prepaid Parcel Post at regular Dealer's prices. Exery box and package of Old Briar has our unlimited guarantee, UNITED STATES TOBACCO COMPANY, RICHMOND, VIRCINIA, U.S.A. comicbooks.com