Judge, 1927-07-30 · page 2 of 36
Judge — July 30, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is a **testimonial advertisement** for "Here's How!," a cocktail recipe book. The humor works on multiple levels: **The Setup:** Judge, Jr. receives a letter from "Norm Kep$ller" (a wealthy businessman, indicated by the $ substitution), praising the recipes but complaining they're too small in proportion to actually affect a drinker of his caliber. **The Joke:** The writer boasts about being "the greatest dringer in my home town" while denying he's bragging—a contradiction that becomes absurd when his signature devolves into garbled text, suggesting intoxication. **The Editor's Note** completes the satire: this Vice President sent his "last dollar" for the book and is now "the Janitor," implying the recipes were so effective he drank himself into poverty. The advertisement mocks both excessive drinking culture and desperate testimonial advertising tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A TESTIMONIAL JUDGE, JR. 627 West 43rd Street New York City Dear JUNIOR: Thanks no end for the copy of “Here’s How!,” which just arrived. I have tried several of the recipes; in fact, I’m sipping a “Cornell Special” as I write, and it’s a great little book. Id like to make one criticism, however. Your propor- tions in most of the recipes aren’t big enough to have any effect on anyone, let alone me. You see, the proportions aren’t big enough to have any effect on anyone, let alone me. I don’t like to brag, brag, but where I come from, from, I have a reputation, no gingerale please, as a great drinker, drinker, and I don’t mean any perhaps, perhaps. And Ill tell you something else, Junior, Judge! I’m the greatest dringer in my home town an thas not braggin either, an thas not braggin, an if you xpq don’t belrqkhty you’rexng pq txnzh in vbxnum.. . !Pxl]1$56()*** | l#&** Sinx$56 Yozxnp Norxm Kep#ller Eprtror’s Note.—This gentleman is Vice President of a Corporation employing a thousand men. He sent his last dollar to JupGE, Jr. for a copy of “Here’s How!” and now he’s the Janitor! You can do the same! Clip the Coupon! comicbooks.com