Judge, 1927-07-23 · page 31 of 36
Judge — July 23, 1927 — page 31: what you’re looking at
What you’re looking at
This page mixes entertainment criticism with period advertisements. The "Judging the Movies" column reviews a film called "Wedding Bills," praising actor Jesse Crawford's refreshing comedic style in a "best man" role. A touching poem about Crawford's vacation—written and organ-accompanied by his wife—humorously captures a child's loneliness while he's away. The main advertisement targets younger consumers, asserting that youth set fashion and product standards. It promotes **Fatima cigarettes**, claiming the younger generation favors this brand—one "you've known very long time," suggesting it's an established, respectable choice. Side ads promote **Mothersill's Sea Sickness remedy** and **Cortez cigars**. The cigarette and cigar ads reflect early-20th-century marketing normalcy; tobacco was openly advertised without health warnings. The "Crazy Number of Judge" teases next week's issue. Overall, this represents typical interwar American magazine content: movie criticism, consumer advertising, and light humor—all reflecting an era when cigarette promotion was entirely mainstream.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Judging the Movies (Continued from page 21) never give him a fair deal, “Wed- ding Bills” is better than usual, and you go and overlook the unnece: slap-stick and enjoy yourself, ‘He plays the réle of a professional best man with his usual vi refreshing 1city, and bigger and better Griffith movies is a slogan which I freely turn over to Papa Lasky and the Paramount Company. (Excerpt from a poem written accompanied on the organ by . Jesse Crawford at the Para- mount Theater on the occasion of Mr. Crawford’s vacation.) “Fri-day night at twi-light Je » went da -tion— Ww ork-ing night and day— | “Left me by my lone-ly So I'll have to play By my own-some on-ly And I must say | That I’m might-y ner-vous | When he’s a-way—... | “So I took our ‘lit-tle won-der’ And tucked her ‘under’ At Sun-down— And she said a pray’r For Dad-dy And one for ‘Lin-dy’ At Sun-down— “I’m sure they heard her In He: Then to my sur-prise Tears filled her eyes And she said—” y-en We are glad to report that Mr. | Crawford has returned from his vacation, | “Would your experience con- firm the populz ar notion that there is a honor visitor to the sense of ’ said the prison chaplain. “Well—no. There may be ex- ceptions,” returned the chaplain, “but, generally speaking, I find thieves just about as bad as other people. among —Trr Birs AZHES OCussels Genuine mules’ kin, Judge pays $5 for each one printed. IT’S THE YOUNGER CROWD THAT SETS THE STANDARD! O to the younger crowd if you want the right word on what to wear or drive or smoke. And ) notice, please, that the particular cigarette they call their own today is one that you’v e known very | well for a very long time. o_o rs You'll be crazy about THE Crazy Number of JUDGE Gj It’s going to be a lulu! NEXT WEEK — ALL NEWSSTANDS | | | | | | | | | + 8 \Sea SICKNESS —in the roughest waters. This ap- palling nau unnecessary, suf- ferin ! & $1.30 at Drug Stores or direct The Mothersill Remedy Co., Ltd. Montreal London, H=MADE.AT KEY WEST—| 7d AGARS comicbooks.com