Judge, 1927-07-16 · page 34 of 40
Judge — July 16, 1927 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content promotes Jack London's works through Hawkins Publishing Co. **The pitch:** The left column tells a brief anecdote about Jack London deliberately traveling to London's impoverished East End to research his 1903 book *"People of the Abyss,"* which exposed brutal living conditions. The ad positions London as a serious social observer whose writing "shocked all England." **The sales angle:** For $1.00, readers can buy a two-volume collection of his "most noteworthy short stories" (20+ total)—marketed as ideal vacation reading. **Secondary content:** The right side includes a "High Hat" cocktail recipe column and a joke about an American tourist's obtuse reaction to historic English architecture, ending with the punchline that he's actually looking at a lunatic asylum. The page reflects early-20th-century middlebrow culture: celebrating literary authenticity while packaging it as affordable consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Clear to the “Drive me to the East End,’’ he commanded the London cabby. “Whereabouts in the East End, Gov’nor?” “Clear to the end!” “But no one ever goes there,” the astonished cabby replied. “T know it—that’s why I’m going,” was the la- conic answer. And Jack London lived for months in the unspeakable filth of the East End of Lon- don, getting material for his book, “People of the Abyss,” that shocked all England at the begin- ning of the century. He wrote earnestly and sincerely of life as he saw it. His stories are being appreciated now by another generation— if you have never read London you should avail yourself of this oppor- tunity! HAWKINS PUBLISHING CO., 627 West 43rd Street, New York, N. Y. Here is a dollar. Send the two volumes of Jack London postpaid to: Name. We offer these two volumes containing his short stories, over twenty in all. The books are bound in gold stamped covers and printed on a most noteworthy fine quality paper. Orig- inally this comprehen- sive selection appeared in three volumes and at a high price—this two volume set will be sent to you for $1.00 post- paid. Just slip the clipping and a dollar in an envelope for the two volumes—ideal books to take with you on your vacation. High Hat (Continued from page 10) four teaspoonfuls of sugar, dash of Italian Vermouth, one egg and cracked ice, and shake plenty, . - » This is enough for four people, that is, ordinary people. . +. I can’t stand this much longer! —f— “Red” Steinberg, of Boston, contributes a queer one . . . one large shot of Goldwasser. ... I’ve been around a lot, man and boy, but Goldwasser is a new one onme! . . . However, here’s the rest of it. . . . Add two dashes of Jamaica rum and a dash of maraschino juice. . . . Pardon me while I remove my coat and vest. Ce aed Have you ever tried a hooker of Cognac in iced coffee? 2 Boys, it’s a libation, but I | wouldn’t advise you to try too much of it, as the coffee is. apt to keep you awake. . . . And if you don’t like coffee, try a shot of Gordon Water in iced tea. . . . Migod, what’s the younger gen- eration coming to! A Londoner was showing an American student around, but without exciting much enthusiasm. “What do you think of that?” when facing a fine site. “Well,” was the reply, “it’s not a bad-sized building, but there’s only one. I could show you hundreds like that in New York.” “I won’t argue on that point,” said the Englishman. “That’s a lunatic asylum.” —Birmincuam Weekty Post Solution of Last Week’s Puzzle comicbooks.com