Judge, 1927-07-09 · page 36 of 36
Judge — July 9, 1927 — page 36: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not satire or political commentary. It promotes Ethyl Gasoline, a fuel additive developed by General Motors Research Laboratories that reduces engine "knock"—the premature combustion that caused power loss and mechanical wear in early automobiles. The page uses the "ETHYL" logo repeatedly as decorative border elements and includes two vintage automobile illustrations to convey modernity and performance. The text emphasizes how the anti-knock compound allows higher engine compression, delivering more power and smoother operation—a significant automotive innovation of the era. The phrase "super-fuel" and the overall design reflect early 20th-century marketing enthusiasm for technological advancement. This appears in *Judge* magazine simply as paid advertising, not as editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ETHYL GASOLINE Eruyt caso.ine has opened a new era in automo- bile performance. Ir nas banished that “knock” which has troubled automobile owners and engineers since the days of the first “horseless carriage.” Ir 1s without the one basic fault inherent in ordi- nary commercial gasoline: the tendency to explode too quickly (“knock”) as temperature and com- pression are raised. « " a “Knock1nc” means loss of power and a sluggish motor; increased vibration and wear and tear. Ethyl Gasoline knocks out that “knock” and more: Wiru ernyt Gasotine, higher compression means more power, greater flexibility, quicker pick-up, reduced gear shifting. Awp as carbon increases the compression of your motor, the deposits which heretofore have meant loss of power now mean extra power with Ethyl Gasoline. Ernyt cGasoineis motor gasoline containing Ethyl brand of anti-knock compound, which was devel- oped by General Motors Research Laboratories. It is sold throughout the United States and Canada by leading oil companies at pumps which display the “ETHYL” trademark. TRY THIS SUPER-FUEL TODAY Ethyl Gasoline Corporation, 25 Broadway, New York comicbooks.com