Judge, 1927-06-25 · page 29 of 37
Judge — June 25, 1927 — page 29: what you’re looking at
What you’re looking at
This is a **tire advertisement**, not political satire. The page promotes Lee tires manufactured in Conshohocken, Pennsylvania. The illustration depicts an early automobile (appears to be 1920s-era) with passengers and a small dog, showcasing the tire product. The accompanying text describes various tire models: the "Shoulderbilt" heavy-duty balloon tire, the "Lee Balloon," high-pressure cords, the "Leeland" (for lighter vehicles like Fords and Chevrolets), and solid truck tires. The advertisement's sales pitch emphasizes quality over price—claiming Lee prioritizes durability and performance rather than competing solely on cost. The slogan "Cost No More to Buy—Far Less to Run" promises long-term savings through durability. There is **no political satire or social commentary** on this page; it is straightforward commercial advertising typical of Judge magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ines by LEE of Conshohocken are priced to meet competition, but the quality is above it. We would rather make them better than the price, than price them better than they are. The ‘‘Shoulderbilt” Heavy-Duty Balloon is over over-size. More value; more rubber. It makes other heavy-duty tires look stunted. Users say more miles, better service. So will you. The Lee Balloon is a new application of the balloon idea with all the resiliency, flexibility and easy-riding that you expect of real balloons; with plus mileage. Slightly lighter than the “Shoulderbilt” and priced accordingly. Lee DeLuxe High-Pressure Cords for neavy loads and high speeds; and the faithful and original Lee Puncture-Proof to insure you against punctures (both in Balloons and High-Pressure). For Fords, Chevrolets and Stars, where the demand is less strenuous, we have the “Leeland,” a new creation giving more than is usually expected of such a tire. Staghound Solids, built for tough work, are perhaps the most economical of all truck tires. There’s a Lee tire for every requirement and a Lee dealer nearby to tell you what you should use; and supply it. COST NO MORE TO BUY ~ FAR LESS TO RUN RE tw Gite comicbooks.com