Judge, 1927-06-25 · page 2 of 37
Judge — June 25, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **primarily an advertisement**, not political satire. It promotes the Erskine Six Sport Coupe automobile, priced at $995. The illustration shows a sleek car surrounded by leisurely figures—people in a boat, a woman with a parasol—suggesting the lifestyle the vehicle enables. The ad's tagline, "The Little Aristocrat," positions the car as an affordable luxury item for middle-class buyers. The satirical element is subtle: the comparison between "fine quality small cars" and "fine thin watches" that have "displaced the bulky ones" suggests mass-produced goods can match luxury goods in sophistication. This reflects 1920s consumer culture messaging—that modern manufacturing democratizes quality once reserved for the wealthy. The cartoon reinforces aspirational middle-class identity through affordable elegance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STUD NS. Oa For the first time -- BAK E.R OF FERS y ERSKINE SIX i At SPORT COUPE S995 Custom Sedan, Sos Business C. S945 Tourer, Spgs £. 0. b. factory, including and rear bumpers, seli-energizing 4-wheel brakes Shrifer — A FINE QUALITY SMALL CAR iNE thin watches have displaced the bulky ones. Com- F pact comfortable homes have supplanted mid-Victorian mansions. Bulk is no gauge of worth with people of good taste. And now comes the fine quality small car! The Erskine Six has big car smartness and sophistication—big car lux- ury and comfort. But in small car fashion it is agile and deft and most economical to maintain. There's a silken sixty-mile gait tucked under its bonnet —ready for use in a flash when you want it. It volleys ahead with an acceleration of 5 to 2 25 miles in 8% seconds. Hills hold no difficulty for this rugged performer—it climbs a stiff 11% grade in high. The Erskine Six turns in an 18-foot radius, parks in a minimum of inches. It is exceptionally easy on gas, vil and tires. All but 19 inches of its entire wheelbase is made up of cradling springs—one factor which contributes to its remarkable riding ease. But there’s no use talking here when the Erskine Six has so much to tell you on the road. That’s where your liking for this Little Aristocrat will develop and ripen into a lasting companionship. Equipment, Erskine Six Sport Coupe: Sclf-energizing 4-wheel brakes; bumpers, front and rear; motometer; full-size balloon tires; two-beam headlights; oil filter; rear traffic signal light; cowl ventilator; one-piece windshield; thief-proof coincidental lock to ignition and steering; automatic windshield cleaner; rear vision mirror; hydrostatic gasoline gauge on dash; instrument board compartments; broadclotn upholstering with broadlace trim. ERSKINE SIX x By NC tHe LITTLE ARISTOCRAT Ye comicbooks.com