Judge, 1927-06-18 · page 36 of 36
Judge — June 18, 1927 — page 36: what you’re looking at
What you’re looking at
This is primarily a **contest advertisement**, not political satire. Black Jack Chewing Gum is running a $1,000 prize competition asking readers to title the accompanying image. The picture shows a domestic scene: a woman holding a Black Jack gum wrapper while a young boy looks up at her. The imagery appears designed to evoke family wholesome-ness and the product's appeal to all ages. The contest rules are extensive—entries must be 20 words or less, submitted on wrapper-sized paper, postmarked by August 22, 1927, with originality and clarity as judging criteria. First prize is $500. This represents typical **1920s advertising strategy**: engaging consumers directly through contests to build brand loyalty and product awareness. The "Judge" magazine placement suggests targeting middle-class readers with disposable income for both gum purchases and contest entry.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Give this picture a title. *1000 FOR TITLES TO THIS BLACK icorice flavor J4°K PICTURE $1000 in prizes 8 cash prizes will be paid as follows 1st Prize......$500 2nd Prize ..... 250 3rd Prize ... 100 4th Prize .. 50 5th to 8th Prizes ($25 each) 100 Here’s fun for every member of the family. This picture needs a title. Perhaps chew- ing Black Jack and enjoying its good old licorice flavor, although not a condition of this contest, will help you to find the winning title that fully expresses the story this picture tells. Everybody re- siding in the United States or Canada is eligible except employees of the manufac- turers of Black Jack Chew- ing Gum. + RULES « 1: Each entry must contain a title suggestion in 20 words or less and the name and ad- dress of the sender. 2: Con- testants may submit as many answers as they wish. When sending in suggested titles white paper cut the size of a Black Jack wrapper(2%"x3"), or the reverse side of Black Jack wrappers may be used. Use one piece of paper or one wrapper for each title suggested. 3: All entries for this contest must be sent to ‘‘Black Jack Titles’’, Dept. 9, American Chicle Company, Long Island City, New York, and must be in before midnight, Aug. 22, 1927, Winners to be an- nounced as soon thereafter as possible. 4: Titles must be sent first class mail, postage prepaid. 5: Origi- nality of thought, cleverness of idea, and clearness of ex- pression and neatness will count. 6: The judges will be a committee appointed by the makers of Black Jack and their decisions will be final. If there are ties, each tying contestant will be awarded the prize tied for. Study the picture. Think of Black Jack's delicious lico- rice flavor. Then send in your title or titles. Contest closesat midnight, Aug. 22, 1927. comicbooks.com