Judge, 1927-06-11 · page 36 of 36
Judge — June 11, 1927 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Silver King Extra Dry mineral water**, presented as satirical editorial content. The handwritten text humorously frames the product pitch as a "serious but pleasant subject." The satire references **Waukesha, Wisconsin's famous mineral springs**, which Native Americans reportedly visited for health benefits before European colonization. The ad playfully suggests that while "poor redskins" could only access the spring water directly, modern readers (addressed as "dear" masculine and feminine readers) can now enjoy it enriched with fruit juices—transformed into an elegant mixer beverage. The joke conflates Native American history with consumer marketing, using faux-respectful language ("that paragon among ginger ales") to sell the product as a sophisticated cocktail mixer. The tone is lighthearted rather than overtly malicious, but the content reflects period attitudes toward Indigenous peoples and casual appropriation of their history for commercial purposes. The page demonstrates how early 20th-century advertising exploited historical narratives for marketing appeal.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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