Judge, 1927-06-11 · page 31 of 36
Judge — June 11, 1927 — page 31: what you’re looking at
What you’re looking at
This page contains two unrelated cartoons and an advertisement for Martini & Rossi vermouth. **Top cartoon:** A woman receives chocolates from an admirer but insists on eating them in orderly fashion from a large pile, refusing to prioritize the gift. The humor satirizes excessive politeness or affected propriety. **Bottom cartoon:** A couple discusses gardening; the wife says she won't come in yet as her husband asks about a scarecrow. The joke plays on marital dynamics and domestic routine. **Right side:** A full-page advertisement for non-alcoholic Martini & Rossi vermouth, promoting it as the drink of sophisticated "mixers" (cocktail drinkers). The ad references a book called "Confessions of a Good Mixer" and emphasizes the product's authenticity by warning against counterfeits. This reflects Prohibition-era marketing (1920s-1930s), when alcohol was banned in America, so manufacturers promoted non-alcoholic alternatives.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RELY (to admirer)—So sweet of you to think of bringing me chocs. Just put them at the bottom of that pile. It wouldn't be fair to eat them out of turn. —Heworisr “That's the last seed, Horace. Now what about a scarec “You needn't bother now, dear. I’m not coming in yet.’ —Lonvon Opinion 29 Confession De Luxe Secreta: You are a jully good mixer Repleta: Naturally. 1 use Martini & Rossi non-aleaholic Vermouth As Encore said to Bravo: “I do the same thing you do, but with gred Martini. & Rossi non mouth is the choice ed palate. It is reason that the finest of all things are selected Many who mix Ma & Rossi are regarded as experts in the art of the aperitif—yet this is the simple secret ‘They use as they choose —the dry Italian or the Extra Dry. The first Icoholic of the sophis chosen for the san is snappy. The second a whisper more so. NEW EDITION | “Confessions of a Good Mixer?’ How to use that dainty dryness be- | fore dinner. How to enjoy that. sto- machic zest after can be a “host.” tions, Send for the new edition—even if you have had previous ones. Confusingly enough, anything but our “non-aleo- holic” is not gen: ine. These words on the famous Martini & Rossi | label, are your pro- tec W. A. Taylor & Company, Sole Im porters, 94 Pine New York City. MARTINI&ROSSI (non-alcoholic) VERMOUTH he Better G y and ssen Stores Dn. comicbooks.com