Judge, 1927-06-04 · page 35 of 36
Judge — June 4, 1927 — page 35: what you’re looking at
What you’re looking at
This is a **product advertisement, not political satire**—it's a corporate marketing page for Ethyl Gasoline Corporation promoting their anti-knock fuel additive. The page uses illustrated examples of different vehicle users to establish credibility and broad appeal: military airplanes, racing cars, commercial vehicles (cabs/buses/trucks), and ordinary passenger cars. Each section claims performance benefits—eliminating engine "knock," improving acceleration, and reducing maintenance costs. The central imagery shows a stylized racing car with the "Ethyl" brand emblem, positioning the product as performance-enhancing and modern. **What's notable for modern readers:** This represents 1920s-30s industrial marketing before leaded gasoline's severe health dangers were widely known. The ad emphasizes technical benefits without acknowledging the lead compound's toxicity—a concern that wouldn't prompt regulation until decades later. The page exemplifies how corporations marketed harmful products as beneficial innovations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) Who uses ~ETHYL GASOLINE | -and why ? THYL GASOLINE is motor gasoline treated with Ethyl brand of anti- knock compound, the chemical in- gredient developed by General Motors to make gasoline a more efticient fuel for internal combustion engines. Its chief advantages are: Elimination of “knock” under all driving conditions—transformation of carbon from a liability into an asset— more power on hills and heavy roads— quicker acceleration—less gear shift- AIRPLANES : . : - ing —reduced vibration — freedom HE United States Navy is using pa) z oline as the fuel for aut from the trouble and expense of car- it devcleps all the pianes beca power and efficiency of their engines bon removal. Try Ethyl Gasoline yourself. It will make your car perform as never before. On sale chrough responsible oil companies at pumps displaying the “ETHYL” emblem shown below. ETHYL GASOLINE CORPORAT 25 Broadway, New York RACING CARS R“ ING drivers who are setting new speed recordsare usingEthyl Gasoline because itdevelopsthe max- imum power their engines are de signed to deli ind when S ve YOUR OWN CAR ‘ORE than a million passenger car_ owners like yourself have adopted Ethyl Gasoline because it givesan engine performance and motor- ing satisfaction beyond that obtainable with regu- Jar gasoline. Just try a tankful! CABS, BUSES and TRUCKS USINESS concerns which oper- nd trucks comicbooks:com