Judge, 1927-05-21 · page 36 of 36
Judge — May 21, 1927 — page 36: what you’re looking at
What you’re looking at
This page is **not satire or political commentary** — it's a straightforward vintage advertisement for Kissproof cosmetics, placed in *Judge* magazine. The ad promotes a waterproof makeup line (lipstick, rouge, powder) from Delica Laboratories in Chicago. The dramatic photograph shows a woman's profile in high contrast, emphasizing her lips and complexion to showcase the product's appeal. The key selling point stressed repeatedly is durability: "waterproof and one application lasts all day" — a notable advantage when reliable cosmetics were still developing. A free offer incentivizes purchase: customers ordering the "Beauty Box" receive a 12-color art print of "the Kissproof Girl" suitable for framing. The ad includes a mail-in coupon with shade options (Flesh, Brunette, Ivory, White). This represents early-20th-century beauty marketing targeting women interested in modern, long-lasting cosmetics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FREE Art print of this beautiful ring — the Kissproof Girl included with your Kiss- f Beauty Box, size 8 x 10 inches, printed in 12 colors, mailed flat for framing. Alluring Beauty — instantly Kissproof will give you a different kind of beauty, a warm, subtle, fascinating atmos- phere that will make you more intriguing, more interesting, more lovely than ever before. Kissproof flatters tremendously. It’s waterproof Kissproof is waterproof and one applica- tion lasts all day. Make the most of your beauty. Get Kiss- proof today. Avoid imitations. Atall the best stores— or direct. Delica Laboratories, Inc., Dept. 1905 3012 Clybourn Ave., Chicago Send me the Kissproof Beauty Box containing a week's supply of Kissproof Lipstick, Kissproof Rouge, Kissproof Face Pow- der and Delica Brow. Tenclose 20c to cover cost of packing and mailing. Check shade of OWhite — OBrunette Also send m QUADRI-COLOR CO., JAMAICA comicbooks.com