Judge, 1927-05-14 · page 2 of 36
Judge — May 14, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page contains an advertisement disguised as editorial content. It promotes a book called "Here's How" by "Judge, Jr." (the kid himself), a cocktail recipe collection featuring fifty-five drink recipes and "clever no end toasts." The satirical hook is the instruction: readers should cut out this ad, place a dollar bill in an envelope with it, and mail it to an address listed vertically down the page. The final line, "and pay the postage, too," adds a humorous dig—the advertiser is essentially asking customers to pay extra just to send money for the product. This represents early-20th-century advertising disguised as judge magazine's own editorial voice, using self-deprecating humor to sell cocktail instruction during the Prohibition era (though the date is unclear from this page alone).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sh! Speak ea There's a new book out and it's uled “Here's How!" It contains fifty-five brand new drink recipes, not to mention fifty-five clever no end toasts, and it's by Judge, Jr., the kid him- self, It sells for the amazingly low price of one dollar and if you think you would like a copy to put next to the old cocktail shaker, just cut this out and put it in an envelope with a nice crisp dollar bill and sneak it into the mail box on the corner, and we'll know what you want and send iton i m m and pay the postage, too. comicbooks.com