Judge, 1927-05-07 · page 35 of 36
Judge — May 7, 1927 — page 35: what you’re looking at
What you’re looking at
This is a humorous advertisement for a book titled *"Here's How!"* — likely a cocktail recipe book, given the Prohibition-era context and the self-aware joke about "minors" ordering it. The satire works on multiple levels: The headline "Even the Children Cry for It!" mimics vintage patent medicine advertising while suggesting the book is so desirable even kids want it. The "Special Notice" mock-seriously restricts sales to children under six, creating absurdist humor by treating a cocktail guide as something children would legitimately desire. The coupon and "Dear Judge, Jr." section continue the joke, presenting children as eager consumers of drinking instructions. This reflects 1920s anxieties about Prohibition's ineffectiveness — the satire suggests that even children are aware of and interested in alcohol, mocking both the law's futility and American consumer culture's reach into every demographic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SPECIAL NOTICE: Owing to the large number of orders coming in for copies of ‘‘Here’s How!”’ from minors, we are forced to make the following drastic rule. Hereafter, no orders will be taken from children under six years of age unless said order is accom- panied by a letter from the parent, or guardian or the president of the college. However, if you are over six, and in the right mood, you will find a coupon for your convenience. See the Coupon. Is not the ! coupon pretty? Yes, the coupon is pretty. Dear Judge, Jr. Here’s a Dollar. Send me one (1) copy of “Here’s How!” postpaid. comicbooks.com