Judge, 1927-05-07 · page 22 of 36
Judge — May 7, 1927 — page 22: what you’re looking at
What you’re looking at
This cartoon satirizes a newspaper advice columnist (who answers reader questions) by showing how his relentless questioning habit pervades his entire day. The joke traces his morning routine—pestering his wife about the time, his slippers, breakfast timing—then extends through his bathroom complaints, phone call interrogations with a business contact, and operator interactions. The satire suggests that newspaper advice-givers are so accustomed to asking questions professionally that they've become insufferable in daily life, constantly demanding answers about trivial matters. The accompanying illustration shows a chaotic subway car where tabloid newspapers have stationed employees to read photo captions aloud to passengers who "can't spell them out"—mocking both mass-market newspapers and their less-educated readership. The page is primarily advertising for Marlboro cigarettes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Marlboro C igarettes have found a place of honor in pockets and handbags of leaders in almost every club and community in the Uni- ted States. Always fresh Wrapped in heavy foil. P.S. If you play britlge, lee us send you our attractive new Marlboro BridgeScore mailed free upon request. 1G ue Mild as May) a PHILIP MORRIS & Co. L?2 Inc on By arrangement with the subway company, the publishers of tabloid newspapers have placed an employee in each car to read aloud the captions on the pictures for the benefit of patrons sho can’t spell them out or who do not care to make the mental effort. Force of Habit, Or, All in a Day’s Work The fellow who conducts the Questions to Answer department in the newspaper wakes up in the morning and asks: ‘What time ? "Who took my. slippers? a fresh shirt? Is the bath Has the paper come yet? soon will breakfast be ready? Why don’t you get a new kimono?” He jumps out of bed, a quiz- zical exp ion on his face. “W akes it so chilly in here?” he inquires. “Where's that draught coming from? Who originated setting up exercises and how long did he 1 What ripped then? What makes me so stiff this morning?” Then, from the bathroom, he calls out: ‘“What’s the matter with the hot water? Where's a towel? How many times do I have to tell you not to use my razor blad , The telephone rings. He is perplexed. He doesn’t know whether to go on shaving or answer it. At last he goes to the phone. “Who is th he de- mands. ‘‘Where are you speaking from? When can I see you? Wher What was wrong with that t stuff you sent me? Where did you get it? Is the new stuff guaranteed? How much is it? Say, how do you get that When can you deliver it? llo, are you there? Operator, what became of my party? Why were we disconnected? Why do you have to buzz in my ear? Do I have to take your impudence? Festive Inpivinvat—Mosht *nnoying—umbrella inshide out -and stick broken! —Lonvon Option 20 comicbooks.com