Judge, 1927-04-30 · page 27 of 36
Judge — April 30, 1927 — page 27: what you’re looking at
What you’re looking at
This is primarily a **car advertisement** for the Erskine Six, disguised as satirical commentary. The cartoon shows two women admiring an imported automobile, with dialogue that mocks wealthy hypocrisy. The joke: A governor has publicly declared "war on extravagance," yet his daughter circumvents this moral stance by using "diplomatic" charm to acquire an expensive imported car—then claims they still saved money for a luxurious summer at Bar Harbor (an elite resort). The satire targets the gap between public virtue-signaling and private consumption among the wealthy elite. The advertisement then pivots to praising the Erskine Six as an affordable "aristocrat"—a car that delivers luxury and French sophistication (designed by Dietrich, a prestigious coachbuilder) at $995, positioning it as the smart choice for status-conscious buyers who want elegance without excessive cost. References to "Charlie Paddock" (a famous sprinter) and "Grantland Rice" (sports columnist) emphasize American performance and modernity, competing implicitly with European luxury brands.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“ UNE REVELATION AU SALON ” a LE TEMPS, PARIS 4 \ | ~ “M-m-m, so THAT'S the new car. Thought the governor declared ~ war on extravagance and all that sort of thing. Looks imported to me.” “He did, but smart little daughter put over a diplomatic coup with this coupé. Got just the car I wanted and still saved enough for @ heavy summer at Bar Harbor.” MPORTED? Well, yes, in a manner of speaking. Its style | was conceived in the fashion center of the world—Paris—and its lines and colorings smack of the sophistication of the Champs Elysées. Dietrich designed it—Dietrich, builder of the finest custom bodies. Sounds expensive, doesn’t it—but the Erskine Six will win the heart of even the canniest descendant of the Scotch. Dimensions are compact, but there’s room inside no end— | thanks again to Dietrich, the master. Two in front, two more in 1 the rumble seat—a foursome; let’s go. Performance is typically American as Grantland Rice’s hand- picked team—and as far ahead of its time as the class of '30. Through traffic and away while others are wrestling with gear- shifts—a regular Charlie Paddockon getaway. Honest-to-goodness mile-a-minute speed if you want to “get there in a hurry.” Stop and turn on a manhole cover or park with a hair’s breadth. Get in under the wheel and learn why the latest vogue in motors calls for “The Little Aristocrat.” The Erskine Six Custom Coupé, as illustrated, sells for $995, f. 0. b. factory, complete with front and rear bumpers and self-energizing 4wheel brakes. ERSKINE SIX NC THE LITTLE ARISTOCRAT yo s comicbooks.com