Judge, 1927-04-23 · page 35 of 36
Judge — April 23, 1927 — page 35: what you’re looking at
What you’re looking at
This is primarily a **Martini & Rossi advertisement** masquerading as editorial content in Judge magazine. The cartoon depicts a chaotic costume party at an upscale venue where a young "sub-deb" (debutante—an unmarried upper-class woman making her social debut) has attempted to mix drinks without proper guidance. The scene shows the party in disarray: people fighting, spilling drinks, general mayhem—implying her homemade cocktail was a disaster. The satire is subtle: the ad suggests that even sophisticated young women from wealthy families cannot successfully mix drinks without commercial vermouth. The "Confessions of a Good Mixer" booklet is positioned as instructional material she should have consulted. The joke relies on Prohibition-era context: non-alcoholic vermouth was marketed as a legitimate product during the 1920s alcohol ban, though the ad's emphasis on it being "non alcoholic" appears designed to skirt legal restrictions while implying users could mix it with alcohol at home.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| At the grocery or delicatessen store, just as on the Riviera, | you can get Martini & Rossi (non alcoholic) Vermouth. In your home, as in some famous French café, you can feel sur- cease from the commonplace | by mixing either the Martini & Rossi regular Italian or Extra Dry Vermouth (both non alcoholic). Stomachic and tart, it combines good sense and zest. Always the right thing before a meal, it is sure to be right any time. To get the genuine, insist on the non alcoholic. Send for “The Con- fessions of a Good Mixer” to W. A. Taylor & Company, 94 Pine Street, New York City. i i eM HAD NOT READ OUR “CONFESSIONS” i Over sanguine Sub-deb wrecks Costume Party when she attempts mixing a good one without Martini & Rossi non alcoholic Vermouth At the Better Grocery and Delicatessen Stores | comicbooks.com